Friday, 18 September 2026

Case studies

What operators, exchanges and publishers changed, what it cost, and what it moved. Clients are anonymised where they asked to be.

Retail banking

How Northgate Credit Union doubled digital savings sign-ups

A fictional community lender was losing younger members to app-based banks; a rebuilt savings product and a plain-language rate page reversed the trend.

+104%
Digital savings account openings
22% to 38%
Share of new members under 35
11 minutes to 4 minutes
Average time to open an account

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